Great website design encompasses many different aspects. Getting all the different SEO elements right will assist you in getting a better ranking. Selecting an appropriate domain name is important and should not be rushed into without thought.

You can purchase a domain name from a provider at any time you like if it is available. A good idea would be to talk to your website designer and ask them to procure a domain name for you. This will mean if you choose to host your website with your web designer there will be no need for a domain name transfer from the domain provider to your website host.

The most effective domain names are short and easy to remember. Of course this is not always easy to do.

As we have already mentioned, using your company name is not always the best strategy for a domain name. We strongly recommend that you utilize a key word in your own domain name. Try and keep your name as short and as memorable as possible, particularly if you intend on promoting your website by using other media.

As an example, the domain name of this website is www.website-design-network.com We have succeeded in getting the whole of the website name and the purpose of the website in the domain name and also have a keyword, which is “website design” as part of it. If you cannot get your company name as part of a domain name, leave it out in favor of using a keyword. You can get your company name accross when you have got visitors to your website. The company behind the Website Design Network is PWD Group Ltd but this is really irrelevant to your seach for website design or web design.

Remember the goal is to get visitors to our website first, then we can deliver our message. Without using this keyword strategy you may miss out on more targeted visitors.

Again, get visitors to your site first and then start waving the company flag.

Another thing to consider as part of a good web design is the selection of your top level domain.

Each country has an organization set up that controls domain names.

Top level domain is the last part of a domain name and using the example website-design-network.com. The .com is a top level domain, preceeded by the second level website-design-network.com and at the third level is www.website-design-network.com. Formally the .com stood for commercial, but this has long since become defunct as many websites now use this. The .com first level domain is now and usually used when your website will have an international audience.

If we want to clearly establish our country of origin for our website then it is advisable to use a country code in the domain name. The country code is also a top level domain name. If we changed our.com and added a country code, would now look like this: website-design-network.com.us. The example above could also be .co.us or .net.us.

If you would like some help on selecting the appropriate domain name for your website, you should contact a web designer and talk it through.