Goods and services that are provided on the Internet today tend to be less expensive than if they were to be purchased from a bricks and mortar store. We can get cheaper air fares, insurance, appliances... the list goes on. In many cases fewer people are involved in our purchases on the Internet so overheads are lower.

Automation is a key aspect of great web design. If we design a website that works for us and takes away some of the time-consuming aspects of our business we can offer our goods and services at lower cost and increase our chances of attracting more custom.

When we purchase our airline ticket online “Look mum no hands” the process is fully automated and we even get to use our own printer and ink to print out our ticket confirmation that is sent to us in an e-mail.

Remember the old ticketing method... multiple copies of the ticket and the information was keyed in by a qualified ticketing agent then sent to you in a specially prepaid ticket folder that was either posted or couriered to you. It's not hard to imagine what sort of savings are being made by the airlines nowadays by using the internet for booking flights.

We're living in an age of technology, where effective and efficient website design is all about using automation to reduce overheads and increase efficiency. By carefully developing and structuring our website design around our customer's needs/wants and balancing this with automation, we can enjoy the best of both worlds... more customers, less work. Now that is great web design. Talk to your website designer about how you can automate your new website.