Anchor Text: As an example this is: anchor_text and is usually a link to another web page. Using a keyword/key phrase in your anchor text is a good SEO technique. The text should give an indication of what to expect when you click the link.

CSS: Cascading style sheets. Is a special type of HTML that is used to set up a group of design rules for your web page.

CGI: Stands for Common Gateway Interface and is used as an interface between external applications and information servers.

DNS Transfer: Stands for domain name server. Domain name servers turn domain names to IP addresses. A DNS transfer is simply the moving of a registered domain name from one location to another. Your domain name can be shifted from one hosting service to another by requesting a DNS transfer.

Domain Name: Domain names are controlled by a domain registrar. A domain name is simply a readable version of a numeric IP address.

Embedded: Definition "Enclosed firmly in a surrounding mass". When we embed video into a web page it becomes part of the page and is fixed to the page.

Encryption: Is a method of transforming plain text into unreadable code, so it can be sent over the Internet and then be reconstructed into its original form either by decryption or by using a password.

E-commerce: Meaning Electronic commerce and sometimes referred to as e-business. E-commerce is more aligned to selling goods online and e-business is refering to conducting business on line.

FTP: File transfer protocol. This is the method used to transfer your files between your computer and servers on the Internet. It is also used to transfer files from the server to your computer.

Flash: This term is used to describe the design tool Adobe® Flash® and is used to add interactivity and animation to a website. Some websites are built entirely using flash. Others will have some flash elements applied to the pages.

Fluid Design: Liquid or fluid design refers to the way your web pages are set up. Your website designer can set the width of the page to 100% of the browser window and the page will always resize to span the entire width of the window.

GIF: Stands for Graphics Interchange Format. This format is best suited for non photographic use.

HTML: Hypertext markup language. This is the most common coding language used when producing a website.

Hotspot: Is an area on an image that when you click on or mouse over the hotspot an action takes place.

Hyperlink: A hyper link is a link to another web page and is also a link to a certain part of an open web page

IP Address: IP stands for Internet Protocol. Any computer that connects to the Internet has an assigned identity number or IP address.

Image map: An image map is an area on an image that can be turned into a link or action.

Image Optimization: This term is used to describe the process of image slicing and resolution reduction. This is done to make file sizes smaller so images will load faster.

Index Page: The index page is your home page. It is referred to as an index page, because this is what a search engine will index when it comes to the website to find the content of a site.

JPEG: Stands for Joint Photographic Experts Group and refers to a compression standard.

Keywords: Keywords are the words that people search for when using a search engine.

Key phrase: Key phrases are phrases that people search for when using a search engine. They are a key to the subject searched for.

PHP: Is a scripting language similar in ways to ASP. PHP stands for: Hypertext Preprocessor.

MYSQL: Is a database server. This database is ideal for both small and large applications.

MPEG: Stands for Moving Picture Experts Group and refers to a compression standard.

Meta Tags: Meta Tags are used by search engine spiders to help understand website content.

Mockup: This is how your website designer will give you an idea of what the finished website will look like. This is normally achieved by using a graphics program, so it is a representation of the finished item. Generally depicting the look of the home or index page.

Navigation: A navigation bar or navigation buttons are normally placed on each web page so you can navigate through the contents of the website.

Perl: Perl is a programming language and can be used for a variety of tasks.

Resolution: Resolution is about the clarity of an image. The higher dpi (dots per inch), the higher the quality of an image, whether it be an image on a web page or our computer monitor.

RSS: There are two definitions for this, Rich Site Summary and Really Simple Syndication. RSS is an automated way of transmitting and updating news. As a user, you allow the automated transmission by subscribing to the feed or source. To use the service you need a RSS reader installed on your computer.

SEO: Meaning search engine optimization. SEO is when your website designer optimizes your website pages by using appropriate source code throughout the website so that search engines can easily index your website and improve the website's ranking. SEO techniques are used for improving your position when a search is carried out on a specific keyword or keyword phrase.

Site map: Normally used on a larger website. The site map is a visual illustration of the various aspects of your site. It shows the structure and layout of the pages on your website.

SMTP: Simple Mail Transfer Protocol. This protocol is used to send e-mail messages.

Spam: Is an unsolicited electronic message.

Template: In web design a template is usually a website that is pre-made. You can get your website designer to modify a template so it has your own look and feel. Using a template can help reduce overall cost.

URL: Uniform Resource Locator. Put very simply a URL is an address of a resource or web page.

Stickiness: The ability of your website to gain and retain visitors.

WYSIWYG: what you see is what you get. WYSIWYG is a website editor. Best described as a word processor that converts your text, image and graphic layout into HTML. Most content management systems utilize a WYSIWYG editor.